New Music

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We sadly and suddenly lost King Reign last year. We would like to thank everyone for your continued love and support. This site is being managed by his management team.

We will be releasing new music this year and the first single is “Santa Romeo”, which you can listen to across all platforms. The music video will be out soon… stay tuned! Tonight, Santa Romeo will be featured on Beats 1 Radio on Ebro’s Discovered on Apple Music at 6:55pm EST – make sure to tune in!

Santa Romeo Links:  Spotify  |  iTunes  |  Apple Music  |  Soundcloud  |  Bandcamp

#KingReign #ReignMusic #KingReignToTheWorldPresents #SantaRomeo 


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It is with deep regret and profound sadness that we announce the untimely passing of our dear friend King Reign (Kunle Thomas). After suffering a heart attack last week, he fell into a coma and passed away June 28th, 2016. A Toronto-born son of Trinidadian and Guyanese parents, Reign leaves behind two children (Tayo 8, Kalu 5), a large loving extended family, his mother and father (Verna, Joe), brother and sister (Shaka, Michelle) and dear partner (Michelle Moncrieffe).

A thoughtful storyteller and valued contributor to the Canadian Hip Hop community, Reign (an acronym for Rhyme Energy In God’s Nature) fearlessly wrote about love, drug abuse, bullying and racial stereotypes in a prolific manner, encouraging dialogue amongst his community and peers, evident in his last release SINCERE.

After a major-label solo deal with Sony and a Juno-nomination for his works as a featured member of Brassmunk, Reign had been continuing his musical efforts working with longtime friend and manager David ‘Click’ Cox. He rapped with a distinct voice, sharp sense of detail and attack from a fresh, smart perspective. If every story has two sides, Reign dug deeper to uncover a third.

Passionate and brimming with creativity, he was constantly pursuing new artistic mediums through video and visual art. Reign will be remembered for his sincere love and commitment to making music, and his unwavering support for others, who like him, pursue their dreams.

We will continue to celebrate and give thanks to King Reign for his invaluable contribution to deep and thoughtful, black, and creative, Canadian musical expression by contributing to the memorial and a trust for his two children’s educational expenses. We have set up a Go Fund Me campaign here.


Sweet 16s

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WHATTUP!! I’ve been working on some new material and keep your ears open for that in 2016.

Early this year I was able to launch an idea I had a lil while back come to fruition!! I pitched an idea to Exclaim! Magazine to start a webisode where we get your favourite artist to spit the sweetest lyrics they ever wrote and talk about it. Check out the videos we’ve done with DeJ Loaf, Adam Bomb, SonReal, Jazz Cartier, Raekwon, Maestro Fresh Wes, Dear Rouge, and Impediment. More to come…